In the late 1980s when art collector and casino developer Steve Wynn began the wholesale transformation of the Las Vegas strip-taking the casino hotel experience from gaudy, rudimentary, and transactional, to elegant, immersive, and sensational-he would undertake a similar re-envisioning of the city’s landscape, gambling, quite literally, on the idea that the placement of his private art collection into the public spaces and design sensibilities of his hotels could revolutionize the Vegas gaming experience.Ĭritically, fine art, aesthetics, and accessible connoisseurship were centerpieces of this rebranding exercise.
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