![]() ![]() ![]() This is why the famous 007 logo has come a long way, since it was first introduced in 1962. As much as I adore the artwork of Mitchell Hook, Robert McGuiness, Frank McCarthy, Bob Peak, Dan Goozee and Brian Bysouth, who have all contributed to the movie posters of the Bond films, I just don’t think their style would, sadly, be welcomed in the same way as they were in the ’60s, ’70s and ’80s. How Bond is marketed, also has a great effect on things. The villain’s evil scheme or threat is usually based on whatever actual threat the world is facing at the present time, which is why, and how, we can relate to it.īut it’s not just the reincarnations of James Bond, nor the fact that the stories and villains have evolved over the past five decades, that has helped with the success. The main reason why James Bond has survived for 54 years is because the character and films have naturally evolved with time.įor example, if Daniel Craig had played Bond exactly how Roger Moore played him in today’s world, then I think it’s safe to say that the films would be a complete flop and just be another Austin Powers, if not worse.
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